Sutton Coldfield, West Midlands (PRWEB UK) 18 July 2014

National social enterprise advant~age has revealed that almost £3 million has been spent on purchases of the products and services offered by the organisation to help its partner charities with their fundraising. This social spend benefits advant~age partner charities, as they receive donations each time one of their service users or supporters purchase a product or service from the advant~age portfolio. The staggering amount that has been spent through advant~age is testimony to the dedication of the team and the quality of the products that provide practical solutions to meet the needs of ethical customers and charities alike.

By working in partnership with advant~age, charities are able to signpost their service users and supporters to reputable products and services. These are products and services that their service users and supporters would buy anyway but buying through advant~age ensures such expenditure is redirected through innovative social channels.

Customers have the satisfaction that their purchase is helping to fund worthy causes at no extra cost to themselves. This is an essential feature of the advant~age proposition – in an age of squeezed budgets, where charitable donations are seen as an unaffordable luxury to many, being able to satisfy charitable aspirations whilst purchasing essential products and services creates a great sense of fulfilment. Products which can be bought through charities via advant~age include travel and home insurance, legal services, equity release schemes and pre-paid funeral plans.

Chief Operating Officer Jenni Brighton said:

“It is interesting that so many people are choosing a more ethical and charitable way to shop, choosing products via advant~age rather than other organisations. By choosing to buy through advant~age consumers are choosing to put a proportion of their money back in to social channels – allowing the charitable causes to benefit from a commercial transaction. The amount of money spent with us in the last 3 years demonstrates the success of our fundraising model and we would encourage other charities to get in touch so we can help them to implement similar fundraising systems and develop their commercial approach.”

Based in the Midlands, advant~age operates as a social enterprise to give maximum benefits to their nationwide charities. Each charitable partner is given everything they need to promote the products and services they select from the portfolio, so that they can then make their supporters aware of them. A donation to the charity is triggered each time a charity refers a customer and a product is sold. There is no financial investment required to become an advant~age partner. Signing up is free and each is given a free personalised web link, regulatory support (where necessary) and literature, which they can use as appropriate. Thanks to advant~age’s thorough due diligence process, charities can relax knowing they are signposting to reputable organisations, that will treat their service users and supporters with the respect and care they deserve.

Charities wishing to find out more about the fundraising platform can visit the advant-age.co.uk website.






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