Why your brand will soon need an artificial intelligence strategy
While agencies are thinking about how we can monetise artificial intelligence (AI) and what this means for our industry, Stephen Hawking and Elon Musk are debating whether or not AI is going to kill us all. Unfortunately, the whole concept of, 'we can …
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These Ads Use Artificial Intelligence To Evolve Over Time
Artificial intelligence has many uses, but one that people might not expect is in advertising. M&C Saatchi has developed a new ad campaign in which the ads will "evolve" based on reactions of those viewing the ads. The ad is only found in a single …
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