Indianapolis, IN (PRWEB) September 16, 2014

The interaction design profession is thriving with the success of design-intensive companies, priming customers to expect “design” as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps and devices that don’t live up to their expectations, and the responding shift in business philosophy has become widespread.

Professionals and students involved in creating interactive technologies and products will find About Face: The Essentials of Interaction Design, 4th Edition (Wiley; ISBN: 978-1-118-76657-6; September 2014; US $ 50.00) to be a comprehensive guide that includes new information on touch interfaces, mobile apps, screen size considerations and more. Taking the worldwide shift to smartphones and tablets into account, the new full-color interior and unique layout better illustrate modern design concepts.

Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face: The Essentials of Interaction Design, 4th Edition to be an essential resource for:

    Contemporary interface, interaction, and product design methods
    Design for mobile platforms and consumer electronics
    State-of-the-art interface recommendations and up-to-date examples
    Full training and classroom materials for corporate trainings or university texts

About Face: The Essentials of Interaction Design, 4th Edition is now available in both print and all e-book formats. For a full list of retailers, visit http://www.wiley.com/buy/9781118766576.

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About the authors:

Alan Cooper has been a pioneer of the modern computing era for over 30 years. His groundbreaking work in software design and construction has influenced a generation of programmers and business people–and helped a generation of users. He is best known as the “Father of Visual Basic,” inventor of personas, and founder of Cooper, the leading design consultancy.

Robert Reimann is a Principal Interaction Designer at Sonos. Previously he was Associate Creative Director at frog design and Director of Design R&D at Cooper, where he led dozens of design projects and helped develop many of the methods described in the About Face series. He is the Founding Director and President of the IxDA (Interaction Design Association), the first and only international organization for interaction design professionals, and was co-author on About Face 3.0.

David Cronin is Director, Interaction Design at GE Design & Experience. He is a former Director of Interaction Design at Cooper, where he’s led the design of products for such diverse users as surgeons, museum visitors, online shoppers, automobile drivers, financial analysts, and the elderly. He is an experienced speaker, educator and co-author of About Face 3.

Christopher Noessel is Cooper’s first Design Fellow, and the co-author of Make It So. He teaches and speaks about design all over the world.

About Wiley:

Wiley is a global provider of content-enabled solutions that improve outcomes in research, education, and professional practice. Wiley’s Professional Development business creates products and services that help customers become more effective in the workplace and achieve career success. It brings to life the ideas and best practices of thought leaders in business, finance, accounting, workplace learning, management, leadership, technology, behavioral health, engineering/architecture, and education to serve these communities worldwide.

Founded in 1807, John Wiley & Sons, Inc. (NYSE: JWa, JWb), has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s website can be accessed at http://www.wiley.com.






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